Climate tech isn’t investing in sport sponsorship – but here’s why it should

Most climate tech startups aren’t investing in sport sponsorship – yet. 

Many see it as too expensive, misaligned with their values, or unable to deliver on goals like awareness and adoption. 

But one company is breaking the mould. Svante, a carbon capture startup from British Columbia, has teamed up with Speed Skating Canada on ‘Save the Ice’, a campaign that removes carbon every time someone shares their video. 

For Canada’s most decorated Olympic sport, climate change isn’t abstract, it’s existential. In this episode, we learn more from Svante and Speed Skating Canada about their partnership, and why more climate tech companies should think about getting involved in sport.