Today, I'm joined by Lorne Lucree, founder & CEO of Wizard Wellness.
Aspirational allergy support, Wizard Wellness is applying skincare logic to nasal care with its drug- and steroid-free sinus microbiome system.
In this episode, we discuss why the allergy aisle is ripe for disruption.
We also cover:
- Missing solutions for a large TAM
- First clinical testing and vanity metrics in allergy aisle
- Beauty playbook: microbiome science meets friction reduction
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Website: www.wizardwellness.com
Available at Amazon, Walmart, CVS, and Target
Store Locator: https://wizardwellness.com/pages/where-to-buy
Instagram: https://www.instagram.com/wizardwellness
Tiktok: https://www.tiktok.com/@wizardwellness
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
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Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:18) Background and overview
(03:15) Drug-free, steroid-free approach
(04:30) Prestige beauty connection to allergies
(05:45) Microbiome science evolution
(07:30) Vanity metrics and clinical testing
(09:15) TAM and market opportunity
(12:27) Drug-free solutions gaining traction
(15:00) Customer acquisition and messaging strategy
(19:00) Cleanse, relieve, balance
(20:15) Navigating the education path
(23:15) Oral care and skincare parallels
(27:30) Shelf positioning and brand blocking
(29:15) Expansion and messaging
(31:48) Where to find Wizard Wellness
(32:23) Conclusion
