Lupe Smith, owner of Barons Microgreens in Los Angeles, California shares his startup journey. He talks about how he canvassed the LA area and ultimately ended up growing microgreens. He also shares the challenges of educating people about microgreens and how his business evolved from the early days of driving through LA traffic to pivoting to farmer's markets and selling both fresh microgreens and value-added products that use their microgreens.
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