What happens when the platforms you've spent years building on suddenly stop delivering?
Travel creators have lived through countless social media changes, Google updates and shifting algorithms. In this episode, Palle Bo and Rick Calvert sit down with two creators who have built very different travel businesses – Chris Christensen of Amateur Traveler and Hendric Tay, co-founder of The Travel Intern.
Chris has been podcasting since 2005 and says he now puts far less effort into social media because the return often isn't there. Hendric takes a different approach, running a 15-person content team across a website, Facebook, Instagram, TikTok and YouTube – while deliberately avoiding short-term SEO tricks.
They compare what has survived Google's changes, where social media still makes sense, and how a travel creator's job changes when a passion project becomes a real business.
In this episode:
Why Chris has reduced his focus on social media
Hendric's value-first approach to SEO and Google updates
Growing The Travel Intern from two people to a team of 15
Turning a travel content brand into a travel business
Why podcasting may be looking stronger as other platforms become less predictable
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