55 : Landon Chats with Bethany Stachenfeld of Sendspark

https://www.sendspark.com/

• Bethany breaks down Sendspark
• The problem of stale content in help center
• Bethany discusses integration into Intercom
• Bethany explains origins of Sendspark, was in marketing at another company when she and co-founder realized the need
• Bethany as a Userfeed customer
• Fundraising for Sendspark, product usage metrics and activation
• Initial product Dev strategies, funding and spending
• Bethany working in NYC
• Energy of NYC and getting sick
• Grind during the week, weekends for sleep
• Landon asks “who is harder to market to - developers or sales people?”
• Struggles of email marketing, the need for more human connection in marketing
• Landon using Notion, problem of lack of context
• Sendspark marketing channels, organic traffic
• How-to-SEO
• Sendspark partnerships
• Landon testing rankings, name changes
• YouTube vid SEO tips from Bethany
• Landon using Intercom for Userfeed
• Bethany using vid email for lead generation on website