10 Tips on Building a Cult Brand | Connie AMA

Astrid & Miyu founder, Connie Nam kicks off the new season with a special Q&A answering your question on how to build a successful consumer brand.

Listen to find out how to find manufacturers, where to find effective market data and how to create highly anticipated cult products – like A&M’s own Advent Calendar.

Plus, Connie shares her thoughts on the pros and cons of selling direct to consumers vs retailers, what’s more important: product or brand and what are the 3 elements of creating a cult brand.

To keep up with the podcast, follow @unboxed_founderconfidential, @connienam and @astridandmiyu

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