What does it really take to grow a hotel brand across continents?
SMACK is back with an episode packed with insider insights from Elie Milky, Chief Development Officer of Radisson Hotel Group for the Middle East, North East Africa, Cyprus, and Greece.
In preparation for the upcoming Future Hospitality Summit, he joined Fritz in Dubai to unpack how Radisson Hotel Group develops brands that last, navigates lifestyle hotels, and explores the booming world of branded residences.
In this episode:
• How Radisson Hotel Group sniffs out concepts that actually stick as brands
• Lifestyle hotels: why being “cool” beats collecting stars
• Branded residences: hype, bling, and whether buyers actually get their money’s worth
• Europe vs Middle East: markets, madness, and money moves
If you thought hotel development was boring… think again.
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