Sweden in Transition #21 - Joakim Levin on Slow Fashion

Joakim Levin, on slow fashionCEO of Nudie Jeans

Joakim is the CEO of Nudie Jeans, a denim brand that has won many awards in the field of sustainability since it was created in 2001 by Maria Erixon.

The fashion industry accounts for about 10% of global carbon emissions, and nearly 20% of wastewater. Production has doubled over the past 15-20 years, due to constant change of collections and cheap prices. As a result, 40% of our wardrobe is rarely or never worn.

But in this conversation, we will see that it is possible to challenge this “fast fashion” model

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