I'm pretty sure it's safe to say that no one got into food blogging to write emails. But every blogger I know who has a stable, profitable business has one thing in common, and it's not their SEO strategy or their Instagram following. It's their email list.
So I called in email marketing expert Liz Wilcox to help us fix that, because she makes email way less painful than you think it needs to be.
Liz Wilcox is an email strategist and keynote speaker showing small businesses how to build online relationships and make real money with email. She's best known for turning a $9 offer into multiple six figures without ads, and for helping you untangle the email "knot" with her Email Staircase.
In this conversation, we cover why email is a full business and not just a side channel, how to build real connection with your subscribers, why your emails don't need to look perfect to convert, and how to write subject lines people actually want to open.
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