What if your most important KPI wasn’t about revenue, leads, or efficiency—but about people? In this episode, operations strategist Layla Pomper shares the story of her Death List KPI: a surprisingly human metric born out of emergency planning that reshaped her entire approach to resilience.
What started as a morbid exercise—writing down who her partner should call if she died—became a powerful reframe. It forced Layla to measure not just internal systems, but the strength of her external relationships. The result? A business that’s not only operationally sound, but relationally resilient.
What You’ll Learn
Why a Death List KPI matters more than a perfectly documented SOP.
How to structure your own list by category: legal, financial, operational, technical.
The role of community as real business infrastructure.
Why operators in particular need a stronger “village.”
How one metric can cascade into redesigning your business model, marketing, and personal priorities.
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