Partnerships have always been at the heart of loyalty programmes. But the way they work is changing.
In this episode of The Loyalty Podcast, Iain Pringle is joined by Dom Winchester (Nectar360), Madeleine Svantesson (SAS EuroBonus) and Vilde Bergan (Spenn) to explore how partnership models are evolving.
From coalition programmes and flexible currencies to payment integration, open banking and data collaboration, they discuss how brands are creating more connected loyalty ecosystems.
If you work in loyalty, partnerships or customer strategy, this episode offers a fascinating look at where the industry is heading.
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