If your Black Friday plan starts on November 1st, you're already behind. And so are your clients.
Every year I watch it happen. Clients wait until November, everything gets rushed, and things aren't done well because nobody planned for it. Or worse, they skip it entirely because they think Black Friday is only for e-commerce. That couldn't be further from the truth.
So I brought on Andy Franco, one of our Strategist Society members, who has been in digital marketing for 23-plus years and has clients who make 30% of their yearly revenue in November. We are total marketing nerds in this one, y'all, and it's one of our longer episodes for a reason.
In this episode, you'll learn:
- Why you have "11 months to prepare for Black Friday" and what to focus on between now and the promo
- The exact message to send every client this week, and what to ask when they say no
- Why Black Friday is for your warm audience, not cold traffic (and why Advantage+ gets turned off)
- What makes a Black Friday offer a "wow," including options for clients who refuse to discount
- The four-day vs. eight-day sale, the six email schedule, and why Cyber Monday is the bigger buying day
- The minimum ad budget Andy and I both landed on without talking about it first
- How to run a Black Friday offer for your own service business without giving away all your time
- Andy's bonus tip: branded search campaigns on Google
Mentioned in this episode:
Ready to scale past $10K months?
Andy ran his agency for 11 years on 100% referrals, and he'll tell you himself it was feast or famine. Strategist Society is where he finally started marketing his own business with the same energy he gives his clients. If you're ready to be the strategist and not the button pusher, come join us at https://thestrategistsociety.com.
Loved this episode?
Screenshot it, share it to your stories, and tag me @brandimowles so I can see your Black Friday plan.
Now go do the dang thing.
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