Marketing works best when it starts with real connection and earned trust, and one popular tactic skips right past both.

In this episode, I share a message I received recently that I can’t stop thinking about, why it bothered me, and what I’d suggest doing instead. I also walk through a quick gut check you can run on any outreach before you send it.

Podden och tillhörande omslagsbild på den här sidan tillhör Ryan Lazanis. Innehållet i podden är skapat av Ryan Lazanis och inte av, eller tillsammans med, Poddtoppen.