NBDA: Bicycle Retail Radio
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Building Bivo: Carina Hamel on Product, Community, and Creating a Different Kind of Cycling Brand

NBDA: Bicycle Retail Radio
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Carina Hamel, co-founder of Bivo, joins Bicycle Retail Radio to share her journey from elite Nordic skiing and athletic product development into building one of cycling’s most recognizable emerging brands.

Carina talks about creating a woman-led business rooted in thoughtful design, sustainability, and inclusivity, along with lessons learned working closely with specialty retailers and building authentic community in the cycling industry.

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