Telstra Plus: Moving Beyond Points to Create Emotional Loyalty and Customer Value (#799)

This episode is sponsored by Epsilon.

Loyalty Buyer's Guide from Epsilon - a free practical guide to help you evaluate loyalty platform options.

Download it here now.

-------------------------------------------------------------------------------

Tomas Warden, Group Owner of Digital Customer Success at Telstra, shares how Telstra Plus is moving beyond points and rewards to create meaningful customer experiences, drive retention and build emotional loyalty.

Discover how Telstra is using digital innovation, travel partnerships and customer-centric experiences to make loyalty a powerful strategic lever.

Hosted by Carly Neubauer

Show Notes:

1) Tomas Warden

2) Telstra

3) Telstra Plus

4) Diary of a CEO by Stephen Bartlett.