What has become most important to meeting planners in the 2020s? What do speakers need to be successful? How can a speaker's bureau help?
After 31 years as the founder and CEO of Garrett Speakers International (GSI), Executive Coach Betty Garrett joins Mark and Darren for a frank discussion about working with a bureau, what works in today's speaking business…and what doesn't. Applying her insights will put you on the path to being unforgettable.
SNIPPETS:
• Be trustworthy
• Invest time in building a relationship with a bureau
• Big egos are a red flag
• Bureaus don't sell speakers; they sell solutions and reduced risk
• Speakers need FIVE ELEMENTS to be perceived as a thought leader
• Identify a bureau's strengths and weaknesses before working with them
• 85% of planners look for THE FOUR R's
• Speakers need measurement tools to prove impact & justify their existence
• Have bureau-ready materials
• Bureaus have clients you may not be able to reach
• Do not go bureau-exclusive
• Choose a bureau that shares your philosophy and values
Work with Betty Garrett
https://www.bettygarrett.com/
Work with Mark and Darren:
https://www.stagetimeuniversity.com/get-a-speaking-coach/
Check Out Stage Time University:
https://www.stagetimeuniversity.com
