Darren often says: "We must connect before we can educate, inspire or persuade." Today, Darren and Mark talk with veteran late-night comedy writer and Human Humor Detector Chris McGuire about the importance of connecting quickly. Chris lays out a proven strategy that will help any presenter to connect early and effectively…especially when speaking to high-stakes audiences.
 

SNIPPETS:

• You must connect early


• Audiences immediately want to know what's in it for them

 

• Become a pain point detective

 

• Show that you see them and you get them

 

• Use the language of the room

 

• Open a case file

 

• Verify you research

 

• Use 'bits' and 'run a comedic play' to do the heavy lifting

 

• Use location humor

 

• Use custom humor

 

• Without connection, content is irrelevant

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