Making a Scene Presents - The Indie Artist Playbook Is Being Rewritten in Real Time
The Old Rules Are Breaking While Everyone Is Still Using Them
The indie artist playbook is being rewritten in real time, and a lot of artists are still trying to win with rules from a game that is already gone.
For the last fifteen years, the music business sold independent artists a simple dream. Get on the platforms. Build your followers. Chase playlist placements. Feed the algorithm. Post every day. Go viral. Convert attention into success.
That sounded good because it had just enough truth in it to be dangerous.
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