On this episode, I sit down with Jojo Regan, co-founder of MANORS Golf, to get into one of the more interesting brand building stories in British commerce right now. How do you take a sport with one of the strongest aesthetic traditions in the world and completely rewrite what it looks like?
We get into the cultural moment golf is having, why they backed a creator over a tour pro, the 90s nostalgia driving the aesthetic, and what it means to sell adventure rather than apparel. The pivot that defined the business, a fundraise with Andy Murray involved, and whether Manors ever steps outside of golf.
And then AI: where Jojo is actually placing bets, why the agentic website is already live and what the dot com of the future looks like for a brand built on culture and storytelling.
Enjoy the show.
This episode is sponsored by Swap - if you want to see what the future of storefronts looks like, book a demo at swap-commerce.com/offcuts
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