Keywords: Entrepreneurship, Rhetoric, Marxism, Higher Education, Global Capital. James Rushing Daniel is an assistant professor at Seton Hall Univeristy. His scholarship sits at the intersection of rhetorical theory, composition studies, and critical university studies. His book, The Start-Up Factory: How Entrepreneurialism Captured Higher Education is forthcoming from Johns Hopkins University Press, and charts how entrepreneurship became an ascendent force in American higher education and details how it remade the intellectual project of the university to better serve the needs of global capitalism. The book traces how entrepreneurial education evolved from an obscure subfield within a few elite business schools to become one of the crucial driving forces of higher education in the 21st century. For more information visit thebigrhetoricalpodcast.weebly.com and follow @thebigrhet.
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