Navigating the promise and peril of AI

Marketing is evolving fast, and CMOs can often feel the pressure to keep up.

Yet despite challenges like budget constraints and balancing traditional with digital marketing, creativity and tailored strategies are helping brands successfully navigate transformation.

In our new Marketing in Transition report series, we’ve surveyed 200 CMOs and CCOs in the UK, France, Germany and the US to understand their biggest business opportunities and challenges. Our third article, Generative AI, explores how brands can navigate the promise and peril of AI.

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