In today’s episode, we find out juicy information about local food. We check in with our guest Patrick Kelly about the buy local program, how local food is defined, in-store signage, and some pandemic response. Nova Scotians want to buy local and our guest explains how buy local promotion is helping customers identify and purchase local food products in retail stores.
Guest: Patrick Kelly is the Buy Local Development Officer for Perennia and the NS Department of Agriculture. His work on the Buy Local marketing team has contributed to the development of effective marketing initiatives, aimed at creating a recognizable brand for Nova Scotians to feel confident in their decisions when purchasing high quality, locally grown and produced, Nova Scotia food and beverages.
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