324: How a B2C Summit Host Turned List Growth Into Six-Figure Course Sales with Janelle Hardy

In this episode, Krista sits down with Janelle Hardy, a memoir writer and somatic healing practitioner, to break down how she used virtual summits in a creative, B2C niche to grow her email list and turn that growth into six-figure course sales. Janelle shares her journey from hosting her very first summit to running repeatable events that now fuel premium course launches year after year.

You'll hear what changed over time, how she built momentum without sponsorships, why list growth mattered more than conversion rates early on, and how she aligned her summits with high-touch, higher-ticket offers without pressure-based marketing.

If you've ever wondered whether summits could work for a non-traditional audience or support a more values-driven business model, this conversation will expand what you think is possible.

For show notes, head to https://summithosthangout.com/324