Are Attractions Becoming Video Games? with Calum Smail

Today, we’re looking at the world of virtual experiences, digital twins and immersive technology and asking a pretty interesting question: how far can technology take us when it comes to designing, experiencing and even operating attractions?

Andy Povey is joined by Calum Smail from Voxel Studio, a company working at the intersection of 3D, technology and immersive experiences.

Voxel Studio is doing some fascinating work around digital environments and virtual experiences, so today I want to explore what’s happening beyond the physical attraction – how technology is changing the way attractions are designed, marketed and experienced, and whether virtual worlds could actually make physical attractions better.

We’ll get into how you build a digital version of a real-world environment, where technologies like digital twins and 3D visualisation are heading, and what this could mean for operators looking to create more engaging experiences both before and after a visitor walks through the gates.

Topics Discussed

• Immersive technology and virtual experiences
• Guest experience and creative storytelling
• Digital twins and 3D visualisation
• Spatial audio and interactive attractions
• AI, robotics and privacy concerns
• Smartphone use and visitor engagement
• Immersive theatre and experiential marketing
• Future trends in attraction design
• Balancing technology with physical experiences

• Creating memorable experiences on a budget

   

Show References

• Voxel Studio: https://www.voxelstudio.co.uk/
• Calum Smail on LinkedIn: https://www.linkedin.com/in/calumsmail/

Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey.

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Credits:
Written by Emily Burrows (Plaster)
Edited by Steve Folland
Produced by Emily Burrows and Sami Entwistle (Plaster)
 

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