Opening Weekend: Selling Hollywood with Jim Fredrick continues on the TG&TG feed.

This week Jim sits down with longtime friend and colleague Bryan Allen, the poster designer and former Paramount creative executive behind The Truman Show mosaic one-sheet. From cutting type by hand in the '80s to the thumb-stopping digital age, Bryan breaks down how a single still image helps a movie find its audience.

Takeaways:

  • The 30-mile-an-hour read. Tony Seiniger's rule that a poster has to land at a glance, from the billboard era to the scroll.
  • Fonts have feelings. How a typeface, and even its weight, sends an emotional message before you read a single word.
  • Symbol or soup can. The two essential approaches to a one-sheet, and why three heads in the sky is sometimes the responsible call.
  • Every frame of the film. How a 1986 joke about the Wall Street poster became The Truman Show mosaic.
  • Make the posters. Bryan's advice for young designers trying to break into the business.

Just remember:

  • "It helps the audience find the movie. It helps the movie find the audience." — Bryan Allen

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