Why Chasing 'Ready-to-Buy' Leads Is Costing You Sales

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Every competitor in your market is fighting over the same 3-5% of leads ready to buy today — and paying premium prices for it. 

I've built 6 businesses since the '90s, and this pattern has never once proven wrong: the real money sits in the 95% everyone else ignores. 

A recent example of a company with 2,000 past customers and fewer than 200 emails to show for it. 

If your ad costs keep climbing while existing customers go untouched, this episode is going to sting but you’ll be better down the line because of it.

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