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Designing the Impossible Burger

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What makes meat taste like meat? On this episode Quartz Creative branded content editor Ricardo Bilton talks to Impossible Foods senior flavor scientist Laura Kliman about how her team designed a vegan burger that even meat eaters can’t help but love.

Recording space provided by The World of McIntosh (WoM), an iconic, invite-only townhouse located in the heart of Soho that was designed as an immersive sensory experience to showcase McIntosh Group brands’ products.

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