Meet Wyatt Uhrig. General Manager and 4th-generation member of one of Bellingham's oldest and most infamous family-run retail locations in town; Yeager's Sporting Goods. In this episode, Wyatt talks about the impact of having a team that's excited about the product they're selling, how they maintain such a wide spectrum of inventory, and how they're adapting their marketing to connect more people with their shop. Plus, we get into a little bit of the family history of the people in the Yeager Family who made the business what it was over the last 100+ years, and how Yeager's navigates a revolving door of evolution across all fronts of running an in-person retail space in 2025.
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