Jay Ashton and Domenic Pedulla welcome Australian direct response marketer John Dwyer, JD, founder of The Institute of Wow, for a blunt, funny, and practical conversation about restaurant marketing.
JD breaks down why restaurants lose revenue when they fail to collect customer data. He shares how one seafood restaurant built a 92,000-person database, filled empty seats with simple text messages, and used direct offers to drive real sales.
The episode covers Facebook contests, customer databases, high-value incentives, strong calls to action, and why random social posting is not a marketing plan.
With classic Late Night chaos, NEXT Food Expo talk, and a few wild ideas from Jay, this episode gives restaurant owners smart ways to bring guests back, increase visits, and build marketing systems that work.
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