[58] Branding with a Bang with Rooshy Roy

Forbes 30 Under 30 honoree Rooshy Roy is in the hot seat to tell you how she launched a skincare brand that exceeded $1M in sales to date, and is changing the way people think about beauty wellness through celebrating her Indian-American duality and identity. Rachel Sipperley and Rooshy discuss branding and rebranding, authentic beauty, and launching product to market in this insightful episode. What you will learn in this episode ✧ How intention and mission is paramount to building your brand and the creative way Aavrani is shifting the narrative for holistic skin care ✧ Discovering your why and how to implement your mission to your brand✧ The superpower of you intuition and how to keep the double edge sword at bay Tangible Tips✧ How to discover the secret sauce of your brand ✧ Ways to get national press without paying big bucks for a PR agency ✧ Clean beauty trends and inclusive skin care and Rooshy’s favorite natural go to ingredientsMore about Rooshy Rooshy Roy is the Co-Founder & CEO of AAVRANI. As a first generation Indian-American, she would often make her own skincare with her mom, who showed Rooshy how to harness the power of raw ingredients—like turmeric and sweet almond oil—to maintain beautiful skin. As an adult searching for an easier way to access those Indian rituals, Rooshy was inspired to create her own brand. AAVRANI skincare unites India’s ancient, all-natural approach with clinically-proven, modern-day elegance. Before launching the company in 2020, she worked in Finance at Goldman Sachs and Warburg Pincus. Rooshy went to Indiana University and graduated with an MBA from Wharton in 2019. She is a 2020 Forbes 30 Under 30 honoree in the Retail & E-Commerce category.Like the dualities that exist within us, the AAVRANI brand unites two worlds: India’s ancient, handcrafted approach and clinically-proven, modern-day elegance. Real beauty starts with celebrating our whole selves, unleashing power and radiance from within. In Hindi, “rani” means “queen”, which inspired our name, AAVRANI. Our mission is to encourage us all to feel proud & confident in our skin and in ourselves—not despite our differences, but because of them.You can learn more, connect and follow along with Rooshy here:https://aavrani.comhttps://www.linkedin.com/in/rooshy/www.instagram.com/AAVRANI www.instagram.com/rooshyroyFor questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email [email protected]