In our work around the country, we rarely see DMOs that target first year college students as potential semi-permanent 4-year visitors. In this episode of DMOU, Knox County OH CVB Executive Director Olivia Toth shares how her DMO has developed not one but two separate Visitors Guides designed specifically for the region’s two colleges. We’ll also discuss how the DMO is doubling down on trail development as a destination magnet and how they’ve supported regional trail promotion and development. Join us.

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