From NO Audience to Going Viral on Instagram: A TDE Case Study

Before TDE, Kate and Hallie had 300 Instagram followers, no framework, and no personal transformation story to pull from.

Just 5 months later they have:

→ over 10,000 followers on Instagram

→ 18,000 followers on Facebook

→ 2 Reels with a combined 3+ million views

And they're waking up to course sales from complete strangers!

I sat down with Kate Alcamo and Hallie Strauss—the powerhouse duo behind the Co-Parent Collective—for one of the most unique TDE case studies I've ever shared. 

They're both licensed mental health professionals who have never been through a divorce themselves, which meant they had to figure out how to build an origin story and a business without a personal transformation to anchor it.

If you're a highly credentialed expert and you want to transfer that to your business, but you haven't experienced what your clients are experiencing—this is the episode you're gonna want to tune into.

→ Apply for TDE: https://meganyelaney.com/tde

→ Follow Kate + Hallie on Instagram: https://www.instagram.com/thecoparentcollective
→ Connect with Meg on Instagram: https://www.instagram.com/meganyelaney/

→ Get the full show notes (with all the links) here: 

https://meganyelaney.com/2026/09/30/from-no-audience-to-growing-and-going-viral-on-instagram