Gloss Angeles
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Jerrod Blandino on the $1.45 Billion Too Faced Sale He Never Planned to Make

Gloss Angeles
Dela

What really happens after you sell your beauty brand for $1.45 billion? Too Faced co-founder Jerrod Blandino joins us to unpack the emotional and logistical reality of handing over one of the industry’s biggest brands, why he thinks so many acquisitions lose their magic, and his reaction to Estée Lauder Companies’ decision to restructure Too Faced instead of selling it. We also get into why he came back to launch Polite Society, how TikTok-worthy transformations shape product development, the innovation behind the brand’s newest mascara, and his unfiltered advice for founders and beauty conglomerates alike.


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