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With just 1,300 Substack subscribers and 2,300 Instagram followers, Tish Dignam may technically be a “micro-creator” — but her offers consistently sell out. A founder, brand strategist, and coach with 12+ years of experience, Tish is strategically using Substack as a monetized lead generator while growing Shapes, her education community and newsletter helping entrepreneurs turn who they are into businesses people want to buy from.
Continuing our audience growth series, Tish traces her four years on the platform, from launching with 300 subscribers to ranking #59 in Education on Substack’s Rising List. She breaks down the Notes and creative output cadence driving her growth, the voice notes pulling 800 downloads each, the audience poll that inspired her most viral post, and why her $12/month paid tier centers on live community calls rather than paywalled articles.
When AI can replicate your frameworks, the best differentiator worth charging for is access to you.
Connect with Tish:
Website: www.tishdiggs.com
Substack: https://shapesbytish.substack.com/
IG: @tishdiggs_
TikTok: @tishdiggs_
Tish's Emergent Growth TikTok: https://www.tiktok.com/@tishdiggs_/video/7511469660508884254
Steve Job's Commencement Speech: https://www.youtube.com/watch?v=UF8uR6Z6KLc
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