Barry Moroney is the founder of ApexGolf, a newly launched AI-powered app combining golf practice and gym training into one adaptive weekly plan. He's also a 5.2 handicap golfer from Adare who self-funded ApexGolf entirely by himself.
In this episode we cover the origin of ApexGolf, an idea that first hit Barry back in 2022, stalled for years and finally came together in 2025 when he built and tested his own prototype before commissioning a full nine-month build. Barry breaks down the actual gap ApexGolf is built to fill. Not swing mechanics, but the 50 weeks a year between lessons where most golfers are left to guess, combining structured practice with physical conditioning rather than treating them as separate problems.
We also get into why Barry is adamant ApexGolf isn't trying to replace your PGA pro and why he deliberately doesn't want the app to feel like AI, even though AI is doing the heavy lifting behind the scenes.
If you think improvement is just about hitting more balls, this conversation will change your mind.
Whether you're a golfer looking to actually structure your practice, someone curious about the business of building a golf-tech product from scratch, or just enjoy watching someone put their own game on the line in public, there's plenty in this conversation for you.
🎧 Listen now: www.paddytalksgolf.com
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The PaddyTalks Golf Podcast is powered by ForeGolf Custom. Book your tour level custom fitting session now at: www.foregolf.ie/booking
ApexGolf Website: apexgolf.app
📸 @apexgolfapp | @golfwithbarry
Apex Golf App for iOS: https://apps.apple.com/us/app/apex-golf/id6547854231
Apex Golf App for Android: https://play.google.com/store/apps/details?id=com.app.apexgolf&hl=en_IE
Topics covered: golf apps, AI in golf, purposeful practice, golf fitness training, golf entrepreneurship, handicap improvement, golf technology, self-funded startups, Irish golf, amateur golf improvement.
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