Takeaways Defining a clear, specific “enemy” sharpens your brand, your briefs, and your creative.Don’t fight the generic category problem; fight the quality or approach that sets you apart.Your chosen enemy naturally filters in the right customers and filters out the wrong ones. Try it now Write one sentence: “Our brand fights against ________ by ________.” Then sanity-check your site, sales deck, and ads against that sentence. Rss Apple Podcaster →
