I Built a 100M+ Download Tech Empire From Pokhara
What happens when a software developer in Pokhara builds a gaming studio with over 100,000,000 downloads, manufactures white-labeled sound boxes for eSewa, and then removes his own office desk so his 300+ employee company can run without him?
In this exclusive episode of The Doers, we sit down with NJ (NJ Subedi), the founder behind Yarsa Games, Yarsa Tech, and Pasall.com.
While most tech founders get trapped as the central bottleneck of their startups, NJ reveals the raw truth about "graduating from entrepreneurship," using AI (Claude) to write hardware firmware in hours, and why Nepal's customs duties and $500 payment card limits actively penalize domestic creators.
Timestamps:
00:00 Highlights & Intro
03:36 Introduction & Reconnecting in Pokhara
04:51 Pasal.com, Yarsa Tech & 100M+ Downloads on Yarsa Games
08:06 Pokhara Base, COVID Expansion & Managing 300+ Team Members
10:26 "Graduating from Entrepreneurship" & The No-Desk Founder
18:26 Unlearning Silicon Valley Myths & Technical Co-founder Biases
25:06 Hardware Breakthroughs: Niji Power & eSewa Audio Speaker
39:36 How AI (Claude) Writes Hardware Firmware in Hours
47:56 Why Govt Policies Penalize Local Hardware & The $500 Limit Trap
01:03:56 Flawed Policy Design: Why Non-Compliance is Rewarded
01:26:36 Pasall.com: Formalizing NPR 1.5–2 Crore/Month in Pokhara
01:48:26 Fighting 24% E-Commerce Commissions
01:56:02 99.9% Compliance & Deep System Ownership
🎧 Listen on audio platforms: https://www.podbean.com/eas/pb-ykrje-1b7e9c7
🎤 Host: Anup Ghimire
Founder of The Doers
LinkedIn: https://www.linkedin.com/in/anup-ghimire-9366aa5a/
GUEST NAME: Nj Subedi
Founder & CEO, Yarsha Labs and Yarsha Games
LINKEDIN: https://www.linkedin.com/in/njsubedi/
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