Could music become Netflix’s next big content category?
In this episode, we break down Warner Music Group CEO Robert Kyncl’s case for bringing music to Netflix, why it could give both Netflix and the music industry more leverage against YouTube, and how advertising could make the opportunity more compelling.
We also explore the challenges, from licensing economics and consumer behavior to whether Netflix actually needs a full music offering.
Then, on the road to Trapital Summit, Epidemic Sound’s VP, Strategic Music Partnerships, Jesper Staffas joins us for a bold prediction: traditional record labels and music companies will increasingly look like IP law firms with music divisions.
CHAPTERS
04:39 Why Music Wants Netflix
09:34 The Case for Netflix
10:18 Netflix’s Ad Opportunity
13:34 Why Netflix May Pass
16:16 The Consumer Behavior Problem
21:18 Should Netflix Test Music?
25:21 Bold Prediction: Music’s Legal Future
26:01 More Lawyers Than A&Rs?
27:30 Music Licensing and Brands
Get your tickets here - September 15 in LA: Trapital Summit Tickets
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TRAPITAL
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