Launching a ‘House of Brands’ company in India | The MotoHaus strategy explained

In the latest episode of the evo India podcast, we sit down with Tushar Shelke, Chairman & Managing Director of MotoHaus (Kolhapur), which is one of India’s newest two-wheeler manufacturers/OEMs, to understand how he’s building a “house of brands” with Brixton Motorcycles and VLF.

We talk about what it takes to bring a global brand to India: CKD assembly, setting up a factory, homologation, supply chain realities (components from China/Thailand), and why MotoHaus is betting big on twin-cylinder motorcycles to fill the gap between 400cc and 800cc. Tushar also explains the thinking behind the Brixton Cromwell 1200 price positioning and how a new brand builds trust with warranty, service, and dealer profitability.

On the scooter side, we deep-dive into VLF Tennis and the Mobster, including localisation plans, claimed mileage, India-specific product adaptation, and why physical dealerships still matter in a digital-first era. He also shares the vision for the next few years, targeting 250 to 300 showrooms in 5 years, export ambitions, and what it’s really like to take on India’s giants (Royal Enfield, Bajaj-Triumph, TVS-BMW, Hero-Harley).