I sit down on a Yeti cooler with Fred Campbell founder of Hooké, a brand that has made amazing fishing and conservation films along side an ever growing clothing range.
I learn about his fishing career, his thoughts on conservation and the shift in focus both he and I have noticed in how our pastime is moving away from the hero shot to the bigger picture of fishing.
He tells me about how he formed Hooké and how it has grown without ever losing it's focus on conservation.
Fred's story is an inspiring one that, despite it's success, he remains humble and modest.
People like Fred are helping shape how fly fishing is being viewed from the outside and we're lucky to have him portray it in such a positive way.
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