Eva Woode is the founder of Edify Content Studio Ltd. A marketing and content creation agency made up of a team of writers, communicators, and strategists. They help interior furnishing and building product brands engage with specifiers through well-researched and useful content.
Their mission is "to save architects and interior designers from crappy marketing."
They combine their interest in the built environment with technical knowledge and marketing expertise to create content that specifiers find engaging, educational, and inspiring for marketing, promotion, and CPD applications. Combining her qualifications in design engineering and curating with previous marketing roles for manufacturers across the UK and Sweden, Eva set up Edify Content Studio in 2017.
Eva regularly moderates talks and curates exhibitions on sustainability and wellbeing in architecture, and volunteers for the British Institute of Interior Design. She is also a board member of The Alliance for Sustainable Building Products.
I interviewed Eva in December 2025
In this episode, we discover the importance of talking to people and how she won clients through networking and direct outreach. How building a team around limited time, parenthood, and repeatable systems helped launch her business. The process of layering information to match the reader's knowledge level. And why, the secret of success might just be to aim lower and make lots of mistakes.
Links
Eva on LinkedIN
https://www.linkedin.com/in/evakazmierska/
Edify Studio Ltd
https://www.edifycontentstudio.com/
Dave Clarke from @iamthehow (http://www.iamthehow.com) for production support and invaluable advice in the setting up of this Podcast.
Kay Hanson (https://www.instagram.com/kay_v_hanson/) for her planning support and co-hosting for these and our educational podcasts for the University of Plymouth
Mark Frith (https://www.markfrith.uk/) for composing the music and all your support and advice along the way.
I'd love to hear feedback on the podcast. Leave a comment or get in touch via the website or Instagram.
Website
http://www.multistorythinking.com/contact
Instagram
https://www.instagram.com/forster_jonathan/
Thanks for listening. Bye for now.
