When it comes to building an effective content strategy, it's important to recognize the various options for video. Video is one of the most impactful formats you can create in modern day marketing. 

But, each format has a specific purpose. In this episode I explain how I feel about short form and viral video, pre-recorded video, and live video. 

  • Short Form - Attract
  • VOD - Attract, Educate and Serve
  • Live - Nurture, Build Relationships, and Gain Trust

I break it down and also explain why I believe so strongly that everyone marketing themselves should be including live video in their content strategy.

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