The PR Week: 8.27.2026 - Charlotte West, Lenovo

The latest guest on The PR Week is Charlotte West, VP of global corporate communications at Lenovo. 

She talks about how Lenovo’s role as official technology partner of the 2026 FIFA World Cup was much more than a sponsorship, improving operations and even the broadcast of the tournament. West also talks about how her team is using AI, balancing one global message with regional specifics and making earnings calls more interesting. 

Plus, the biggest marketing and communications news of the week, including crises at Callaway Golf and Neutrogena, people moves at Walmart and Wendy’s, the start of the US Open and the death of entertainment legend and philanthropist Dolly Parton.

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.