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Halloween Costumes to Marketing Reset: Storytelling, Funnels, and Video Anxiety

Kira Derryberry and Mary Fisk-Taylor chat about Halloween plans and costumes, including a piñata partner costume idea and Kira being “Elphaba” for trick-or-treating without painting her face green. Mary shares excitement and nerves about attending the Story creative conference in Nashville alone, focused on storytelling, creativity, and transformation, and explains she’s seeking a marketing reset beyond traditional photography conferences. They discuss how photographers must better communicate the “feeling” they sell, build clearer funnels from trust to booking, and learn what triggers customers to buy in today’s fast “buy now” culture. Kira describes new tactics like a paid headshot “happy hour” mixer for theater parents and nurturing fundraising relationships. They also address the growing need for video content, discomfort being on camera, and practical BTS capture ideas to create more effective marketing content.

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced and edited by Kira Derryberry.

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