Most companies aren't short on data.
They're short on context.
In this episode of The Business of Alignment, AJ Vaughan sits down with Douglas Freeman, a 20+ year revenue leader with deep experience across high-growth technology and HR tech, to unpack why organizations still struggle to connect their people data to the decisions that actually drive the business.
They explore how companies can move beyond static HR reporting and begin connecting workforce data with revenue performance, recruiting, engagement, skills, learning and development, and business strategy.
The conversation gets into the real questions leaders should be asking:
How do we know if we're hiring the right people?
Are our development programs actually improving performance?
Do we understand the skills already sitting inside our organization?
Can HR, revenue, product, and marketing leaders operate from the same version of the truth?
And how does AI change what becomes possible when leaders finally have trusted, connected data?
This is a conversation about people analytics, business alignment, forecasting, skills, AI, and the future of workforce decision-making, and why the companies that understand their people best may be the ones best positioned to make the next move.
