Yet Apple’s App Store generates billions—because for years, it controlled the only path to iPhone users.
Until March 2024.
The EU’s Digital Markets Act forced Apple to open iOS to alternative app marketplaces, legally shifting the iPhone from a closed console to something closer to an open computer. But the transition came with friction, including a controversial install Core Technology Fee that left many developers questioning what “open” really meant.
In this episode, Erick Espinosa sits down with Artur Assanskiy, Chief Product Officer at Onside, to unpack what actually changed, why developers hesitated, and how alternative iOS distribution is evolving in Europe.
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