Escoda is a third-generation family business and an industry icon, but it’s so much more than that. It’s a testament to true craftsmanship, community, and, above all, a profound love for the craft. Backed by some of the world's finest watercolor artists - such as Joseph Zbukvic and Alvaro Castagnet - the Escoda family continues to strive for excellence and innovation, keeping the people who make it all possible at the very heart of what they do.
On a lovely Spanish morning, I sat down with Giovanna and Josep to discuss how every single brush is crafted by hand, how the company was born from one man’s dream, and how innovation thrives within simplicity.
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