Once a team understands the context it's operating in, it needs to figure out how its collaboration can create the greatest value for the organization. A team's purpose captures that value proposition and provides a "why" for their collaboration.
Understanding "why" a team's collaboration matters is a good start but it isn't enough. The next practice helps teams to figure out exactly what work requires collaboration, and which doesn't, and how their work will deliver on their purpose statement.
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