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Facing the challenges of the Retail Investment Strategy: A better understanding of retail investors through the use of behavioural economics

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Josina Kamerling and Alexandra van Geen, Senior Supervisor and Research, Consumer Behavior team at the Autoriteit Financiële Markten (AFM) discuss a dynamic approach to look at retail investors’ preferences and needs. 

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Let's Talk EU

Facing the challenges of the Retail Investment Strategy: A better understanding of retail investors through the use of behavioural economics

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