Episode #19: Italy Tourism Boom with ENIT President Alessandra Priante

Italian National Tourism Board, to talk about how travel in Italy is evolving and what it means for visitors today. Drawing on her global perspective and deep knowledge of Italian tourism, Alessandra shares how travel habits have changed in recent years, why Italy continues to inspire repeat visits and how travelers can experience the country in more meaningful and memorable ways beyond the classic itineraries.

From the growing popularity of off-season travel to the desire for deeper cultural experiences, Kathy and Alessandra explore how travelers are moving beyond classic itineraries and seeking authentic connections with Italy's regions, food and local communities. They also discuss how major events like the 2026 Winter Olympics in Milan Cortina will bring global attention to new parts of the country.

Kathy and Alessandra discuss:

• Why Calabria is emerging as an exciting destination with beaches, mountains, villages and affordable prices

• How Umbria is becoming known as a refined, boutique luxury destination

• Why Abruzzo, with L'Aquila as Italy's 2026 Capital of Culture, is gaining attention

• How the Marche offers diverse landscapes, culture and fewer crowds

• How shorter, more frequent trips are replacing traditional long vacations

• Why travelers are planning trips around experiences, events and food traditions

If you're planning a trip to Italy, you won't want to miss this episode!

Show notes: http://www.dreamofitaly.com/19